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Clean the Air We Breathe With Photocat


Clean the Air We Breathe With Photocat

June 2, 2021

The global population is estimated to reach 9.7 billion in 2050 and this puts an increasing demand on earth resources. To tackle the problems that arise with increasing population, cities are setting up goals to lower their emissions. One company that can help with such is Photocat.

The global population is estimated to reach 9.7 billion in 2050 and this puts an increasing demand on earth resources. To tackle the problems that arise with increasing population, cities are setting up goals to lower their emissions. One company that can help with such is Photocat.



A Danish company like no other

Photocat is a Danish company founded in 2009 and has a product like no other.

What separates Photocat from other companies is their unique solution, NOxOff, that can help clean the air we breathe. NOxOFF is a specially formulated coating for concrete, bitumen roofing, and asphalt road surfaces. It is a cost effective TiO2 based photocatalytic product. Activated by natural sunlight and cleaned by the rain, giving us clean air to breathe. NOx particles are turned into nitrate, helping fertilize the soil.

This has resulted in several projects in Europe where their product is easily implemented and can help clean the air in populated areas, and thus, improve the quality of life for citizens.

While Photocat has been active in Europe for years their next goal is the American market.

Leading the way into the American market

To gain insight into the American market, Photocat partnered up with the Access Cities project. Here, Danish Cleantech Hub New York, the American lead in the Access cities project, provided Photocat with an analysis of relevant partners and stakeholders in North America with a particular focus on New York State. The intention of the analysis was to create a basis for decision making regarding expanding business activities in the US.

To ensure that the potential partners were identified from the right set of criteria, Danish Cleantech Hub created a segmentation process where the reviewed partners of interest were rated on five parameters based on the companies’ self-perception and how they market themselves.

The partner analysis resulted in an identification of 30 potential partners in the US, whereof 12 companies were identified as tier 1 and 18 companies as tier 2.

In the stakeholder analysis, Photocat received an overview of public stakeholders in New York. The aim of the analysis was to provide Photocat with tools and knowledge of how, and whom, they should target in the New York market. The analysis led to an overview of three public stakeholders, which could have a high interest and high influence regarding Photocat and their products.

Conclusively, the conducted analysis has provided Photocat insight into potential partners in the US and public stakeholders in New York state, that they should know of. Thus, Danish Cleantech Hub were able to come with suggestions and strategic considerations for Photocat that could help Photocat in making a strategic choice in their potential US entry.

For more information on the Photocat case, or how Access Cities can help your company do business in New York, please contact Danish Cleantech Hub.

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