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Designing with generosity


Designing with generosity

May 24, 2021

Read about how Danish Cleantech Hub has helped ADEPT gain insight into possible market entry strategies and potential partners in the US.

Read about how Danish Cleantech Hub has helped ADEPT gain insight into possible market entry strategies and potential partners in the US.



Generous buildings, public spaces, landscapes and urban plans can change the world. Not as singular iconic gestures but as a collective approach to creating sustainable environments”.

For the Danish architectural firm, ADEPT, the above statement outlines their approach toward architecture. Here, they use generosity as the primary tool, and this has led to multiple projects in the fields of culture, public space, and urbanism. ADEPT follows the holistic approach where all components are taken into consideration. Here, the building is seen as a tool to optimize and improve the social surroundings around it.

As for Adept, their projects have primarily been in Europe but now the US market is calling.

Finding the right partners for US entry

The practice of architecture is a heavily regulated and protected profession in the US. The laws governing the practice of architecture differ from state to state, and any architectural firm must comply with the local state laws in which the architectural service is provided. To comply with this complexity, the Access Cities program have helped ADEPT in identifying potential market entry strategies and partners, that can help smooth the transition into the US market for ADEPT.

Here, Danish Cleantech Hub, the New York lead on the Access Cities program, have identified three potential market entry strategies and establishment scenarios, with the aim of giving ADEPT a thorough understanding of the regulatory issues and requirements in establishing and operating an architectural firm in the US.

In conclusion, the conducted analysis has provided ADEPT insight into possible market entry strategies and potential partners in the US. Thus, Danish Cleantech Hub were able to come with suggestions and strategic considerations for ADEPT that could help ADEPT in making a strategic choice in their potential US market entry.

For more information on the Adept case, or how Access Cities can help your company do business in New York, please contact Danish Cleantech Hub.

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