A list of external and internal media coverage on the Danish Cleantech Hub.

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Latest News


Latest News

january, 2020

29jan9:00 am11:00 amMainstreaming of Circular Business Models: Denmark meets New YorkEvent: Pitches from Danish pioneers on circular design and business models

Event Details


We invite you to an exciting morning event where six Danish pioneers take the stage and exemplify how their products are designed and optimized for a tighter inner circle and showcase how their circular business design moves from the sideline into the mainstream.


A new decade just started, and it is already predicted that circular economy will accelerate to a new level in 2020. Winning strategies for businesses have been proposed and circular business models have been optimized in the recent years. The next step is to mainstream circular business models and unlock the massive economic potential.

At its core, a successful circular business model starts with product design and with the aim to design out waste. On a solid inner circle follows business opportunities with room for innovation and growth. And yet, companies face roadblocks on the transformational path into mainstreaming circular economy. What are the key drivers we need to attack in 2020 to reach the next level of mainstreaming circular business models in New York versus Denmark?

Denmark is among the most efficient countries in the world when it comes to waste and resource management. The Danish waste management and resource sectors are experts at collecting and treating waste to minimize environmental impact and efficient reuse of materials.

Join us and meet six Danish companies pitching applied circularity followed by questions from a panel of American experts.



9.00 am   –   Arrival & Breakfast
9.15 am    –   Welcome by Michael Waas, Global Vice President Brand Partnerships, Terracycle
9.20 am   –   Introduction to expert panel
– Rodrigo Baustista, Forum for the Future
– Michael Waas, TerraCycle
– Jonsara Ruth, Healthy Material Lab at Parsons School of Design
9.30 am   –  Pitches from Danish pioneers (7 min) + Q&A (3 min questions from the expert panel)
EGE Carpets, Kim Monrad, Head of Global Accounts & GE EGE Americas
– Zero Building, Peter Jensen, Director
Scan Underlay, Carsten Andersen, CEO & Founder
Out of Office Architecture, Adam Roigart, Co-Founder
ErgoFloor, Ole Sørensen, Sales Manager
CikoTag, Pijus  Andriulis, Co-Founder
10.40 am   –  Thank you – Imke Myrick, Senior Project Manager, Danish Cleantech Hub
10.45 am   –  Networking



Contact Imke Myrick, immy@di.dk for any questions.


(Wednesday) 9:00 am - 11:00 am


AIA Center for Architecture

536 LaGuardia Place, New York, NY 10012


Danish Cleantech Hub C/O NYU Urban Future Lab, 370 Jay Street, fl. 7, Brooklyn, NY 11201