The New Ways to Export China Kick-off event was held on the 27th of October, gathering member companies, experts and relevant stakeholders at Industriens Hus in Copenhagen. The purpose of the event was to formally introduce the activities of the New Ways to Export public-private partnership initiated by State of Green and the Confederation of the Danish Industry.
The event was opened by DCH Program Director, Peter Bøgh Hansen who gave a welcoming speech and gave a brief outline of the activities planned for the event.
He was followed by an introduction to State of Green’s work in China, presented by Executive Director Finn Mortensen. Chief Analyst from Danske Bank, Allan von Mehren presented a general outlook on China’s economy and how he sees the future macroeconomic development.
Moving from macro to micro, John Fu from China Insight gave a talk on how to become successful when navigating in the Chinese business sphere. His arguments was backed by cases revolving around foreign companies entering the Chinese market. The last of the event’s external speakers was Head of China Desk – EY Denmark, Ole Hedemann who gave a speech on Chinese investments in Denmark, including key takeaways and trends.
To conclude on the day’s program, Danish Cleantech Hub China Market Director, Ruoyi Zhou, wrapped up the event with an outline of the planned New Ways to Export events and a Q&A for the member companies.
The planned activities were followed by a networking session allowing the companies, stakeholders and the speakers to talk in an informal setting.